The brands list
Your home page: every brand your organization runs, and the rules that apply to all of them.
What this page is
This is where you start. Everything else in Sparkia lives inside a brand, so the first thing you do is pick which one you are working on.
The strip along the top counts what your organization has: brands, sub-brands, how many are active, products across all of them, and how many brands your plan allows. Below that, one card per brand.
The page, part by part
The brands list with two brands. Hover a number to read what each part tells you.
Brands
Manage your brand profiles and run automations per-brand
2
Total Brands
1
Sub-Brands
2
Active
14
Products
2 / 5
Brand Limit
Maison Lumen
Ecommerce, cosmetics
Atelier Nord
Interior design
Reading a brand card
Each card is a summary of one brand, and clicking anywhere on it opens that brand's workspace.
| What you see | What it means |
|---|---|
| Logo or coloured square | The brand's logo if it has one. Otherwise a square in the brand's own primary colour with its first letter. |
| Status badge | Active means it is in normal use. Paused means someone deliberately stopped its automations. Archived brands are not shown here. |
| Sub-brands badge | Only on a parent brand. The number is how many labels sit under it. |
| Colour swatches | The brand's primary and secondary colours, once they are set. Generated visuals use them. |
| Pricing tier | Budget through to Enterprise, only if someone set it. It tells automations how to pitch the writing. |
| Platform chips | The social accounts this brand has connected, up to four with a count for the rest. |
| Products and runs | How much is in the catalogue, and how many automation runs this brand has had in total. |
Organization rules
Instructions in the page header opens the rules that apply to every brand and every automation in your organization. One short sentence per rule.
Use it for the things that are true everywhere: never name a competitor, always close a post with a question, keep a formal tone on LinkedIn. Anything specific to one brand belongs on that brand instead.
Adding a brand
New Brand opens the creation form. It asks for less than the onboarding wizard did, and as with the first brand, giving a website means Sparkia can scan it and build the profile for you.
Your plan caps how many brands you can have. The last cell in the strip is the count against that cap, so you can see how much room is left before you start.