Brand overview
One brand's home page. It answers a different question depending on how far along the brand is: a brand that has never published is asked to finish setting up, and a brand that publishes is shown how it is doing.
The page has two shapes
This is worth knowing before anything else, because the overview does not always look the same and nothing is broken when it changes.
| Shape | When you see it |
|---|---|
| Getting started | The brand has never published, never scheduled, never run an automation, and has no social account connected. The page leads with a four-step checklist, the brand voice, and a preview of the products. |
| Working | Any one of those four things has happened. The page leads with performance figures, what is scheduled next, a chart, and panels for attention and navigation. |
The page, annotated
The replica below is the working shape, since it holds more. Hover a number to read what that part is for.
Maison Lumen
Parent BrandClean, dermatologist-informed skincare for sensitive skin.
Skincare
Last 30 days · compared with the 30 before
Reach
18.4K
+12%
Engagement rate
4.8%
+0.6
Interactions
882
-3%
Published
14
+2
Up next
Calendar- Tue 09:00Ceramide Renewal CreamApprove
- Thu 18:30Behind the formula
- Sat 11:00Untitled post
4 more scheduled
Reach and interactions
AnalyticsBrand voice
ownWarm, precise and reassuring, like a knowledgeable friend explaining an ingredient list.
Needs attention
- 2 posts waiting for approvalReview
- Instagram is disconnected, so publishing will failReconnect
Workspace
- Automations3 automations active
- Calendar7 posts scheduled
- Runs46 runs
Runs
- Single postPublish
- Caption variationsMon 14:20
- Content calendarSun 09:05
The header
The top of the page identifies the brand and does not change between the two shapes.
| What you see | What it means |
|---|---|
| A trail of links above the name | Brands leads back to the list. A sub-brand also shows its parent, so you can move up a level. |
| A coloured square with a letter | The brand has no logo uploaded yet. The colour is the brand's own primary colour, so the placeholder already looks like the brand. |
| A badge next to the name | Shown only when the brand is not active: paused or archived. An active brand carries no badge, which is why most have none. |
| A Parent Brand badge | This brand has sub-brands of its own. |
| A pill of buttons, floating top right | The brand's actions. It follows you onto every page inside the brand and stays in place while you scroll. |
The action pill
Five controls in one pill that follows you through the whole brand. Only the assistant is labelled; the rest are icons with a tooltip.
| Action | What it does |
|---|---|
| AI Assistant | Opens a conversation about this brand. Ask for content, ask what it knows, or start an automation by describing it. Everyone has it. It is unavailable while discovery runs, because the assistant cannot answer about a brand it is still reading. |
| Instructions | Standing rules for this brand, applied to every automation and every chat. |
| Create sub-brand | Opens the new brand form already linked to this one as its parent. Hidden on a brand that is itself a sub-brand. |
| Auto-Discover, then Edit brand | Before the first discovery it reads the brand's website and socials to build its profile. Afterwards the same slot becomes Edit brand and opens what discovery found, which is also where you correct it. Unavailable on an archived brand or while a discovery is already running. |
| More actions | Edit brand and Delete brand. |
The four setup steps
On a brand that has not started, the page leads with a checklist in the order the steps actually depend on each other. The next unfinished step is the highlighted one; the rest stay plain links you can still use out of order.
| Step | Why it comes here |
|---|---|
| Brand discovery | Everything downstream reads the brand's voice and products. Generating before this produces content about a brand Sparkia has not read yet. |
| Connect a social account | Required both to publish and to measure. Without one, posts can be written but never leave the calendar. |
| Run an automation | Turns the brand's voice and products into posts. Nothing generates on its own until one is on. |
| Schedule the first post | The figures on this page are computed from published posts, so it stays quiet until something has gone out. |
Needs attention
On the working shape, the panel at the top right is the only part of the page that asks you to do something. It lists nothing that is merely interesting, so an empty panel is a real all clear rather than one that failed to load.
| What it reports | What to do |
|---|---|
| Automations are paused | Nothing scheduled will run for this brand until you resume. Resume leads to the social automation page. |
| Discovery failed | The brand's profile could not be built. Run discovery again from the pill. |
| Posts waiting for approval | Review opens the approvals queue. |
| An automation failed | Names the automation and leads to that run, where the error is. |
| An account is disconnected, or expires soon | Publishing will fail until it is reconnected. Reconnect leads to the social page. |
| Messages waiting for a reply | Leads to the comments in the engagement inbox. |
Brand voice and the profile
The voice card shows the tone and the content pillars every automation writes from, with a small label saying whether they are the brand's own or inherited from its parent. Inherited means a sub-brand has not been given its own, so the parent's apply.
What Sparkia has learned
This card appears once there is enough published history to draw conclusions from: best times, best days, formats that work, average engagement, and the most recent thing it noticed.