Every automation
The full list of automations Sparkia ships, grouped by what they are for. Names and descriptions here are the ones the app itself shows, so this page stays in step with the product.
/brands/{brand}/automationsAnyone with access to a brand can read this list. Turning an automation on needs Editor, Manager or Owner.
How to read this list
Every automation in this catalogue runs on demand for any brand that can see it. The first run saves that brand's own settings: its own configuration, its own schedule, its own credentials. Two brands running the same automation never share anything.
Not every automation here is available to every organization. The list a brand actually shows depends on your plan and on what a platform administrator has enabled, so treat this page as the full range rather than a promise of what you will see.
| Term | What it means |
|---|---|
| Template | The automation as Sparkia ships it, not yet tied to any brand. |
| Saved settings | A brand's own settings for the automation, written the first time it runs and reused after. Every automation runs on demand whether or not it has any. |
| Credit cost | Charged per run when the run starts. The cost is stated in the dialog before you confirm. |
| Schedule | Optional. An automation can run on a schedule, on demand, or both. |
The catalogue
Grouped the way the app groups them. A category says what stage of the work an automation belongs to, not how it is built.
Some entries share a name with a step elsewhere in the app. Brand discovery, for example, appears here as an automation and also as the wand button on a brand's overview: the same run, reached two ways.
Discover
| Template | What it means |
|---|---|
| Audience Researcher | Analyze and define your target audiences with detailed personas, demographics, interests, and pain points. |
| Competitor Deep Dive | Full competitor analysis including content strategy, posting frequency, engagement patterns, and what content performs best for them. |
| Competitor Finder | Automatically discover and analyze your top competitors based on industry, keywords, and target audience. Get actionable competitive insights. |
| Industry Benchmarker | Compare your brand's performance against industry averages and identify gaps and opportunities for improvement. |
| Social Profile Analyzer | Deep analysis of your brand's social media presence. Get insights on posting patterns, engagement rates, top content, and growth opportunities. |
| Trend Spotter | Monitor trending topics, hashtags, and content formats in your industry. Never miss a viral opportunity. |
Brand Builder
| Template | What it means |
|---|---|
| Brand Identity Generator | Create a complete brand identity from scratch. AI generates brand name ideas, mission, vision, values, tone of voice, and visual identity brief based on your business idea. |
| Brand Name Generator | Generate creative, memorable brand name ideas based on your industry, values, and target audience. Includes domain availability check. |
| Brand Voice Creator | Define your brand's unique voice and personality with detailed tone guidelines, writing examples, and do's and don'ts. |
| Visual Identity Brief | Generate a comprehensive visual identity brief including color palette recommendations, typography suggestions, and mood board direction. |
Strategize
| Template | What it means |
|---|---|
| Brand Strategy Generator | Create a comprehensive brand strategy including positioning, value proposition, messaging framework, and competitive differentiation. |
| Campaign Planner | Plan a complete marketing campaign with goals, timeline, channel strategy, content calendar, and success metrics. |
| Product Launch Planner | Complete product launch strategy with pre-launch, launch day, and post-launch content plan across all channels. |
| Quarterly Content Strategy | Generate a 3-month content roadmap with themes, key dates, content mix, and monthly focus areas. |
Create
| Template | What it means |
|---|---|
| Blog Post Writer | Generate SEO-optimized blog articles with meta descriptions, headers, and internal linking suggestions. |
| Caption Variations | Generate 3-5 alternative caption versions with different styles, tones, and lengths. Perfect for A/B testing engagement. |
| Carousel Creator | Generate engaging carousel/slide content for Instagram and LinkedIn with 3-10 slides. Perfect for educational content, tips, and storytelling. |
| Image Prompt Generator | Generate detailed AI image prompts for your content. Optimized for Flux, Midjourney, DALL-E, and Ideogram. |
| Monthly Content Calendar | Generate a full month of social media content with daily posts, stories, and engagement prompts. |
| Newsletter Writer | Generate email newsletter content with subject lines, sections, and personalization hooks. |
| Single Post Generator | Generate a single social media post on-demand for any platform. Perfect for quick content needs or special occasions. |
| Thread Writer | Create engaging Twitter/X threads with hooks, narrative flow, and strong CTAs. |
| Visual Content Generator | Generate images for your posts using AI. Supports multiple styles and all major platforms' aspect ratios. |
Publish
| Template | What it means |
|---|---|
| Best Time Optimizer | Analyze your audience's activity patterns and find the optimal posting times for each platform. |
| Comment Responder · Facebook | Sparky reads unanswered comments on your recent Facebook posts and replies in your brand voice. Comments mentioning your skip keywords are left for a human. |
| Comment Responder · Instagram | Sparky reads unanswered comments on your recent Instagram posts and replies in your brand voice. Comments mentioning your skip keywords are left for a human. |
| DM Responder · Messenger | Sparky reads unanswered Facebook Messenger DMs and replies in your brand voice inside Meta's 24h window. Messages mentioning your skip keywords are held for a human. |
| DM Responder · Instagram | Sparky reads unanswered Instagram DMs and replies in your brand voice inside Meta's 24h window. Messages mentioning your skip keywords are held for a human. |
| Instagram Auto-Publisher | Automatically publish posts, carousels, and reels to Instagram. Requires connected Instagram Business account. |
| LinkedIn Auto-Publisher | Publish posts and articles to LinkedIn personal profiles and company pages. |
| Multi-Platform Publisher | Publish to multiple platforms at once with platform-specific adaptations. One click, everywhere. |
| Visual Content Publisher | Automatically publish visual content to multiple social platforms with optimal formatting. |
Social Media
| Template | What it means |
|---|---|
| AI Content Calendar | Plan a campaign period of one week to a month: posts, carousels, clips and stories, sequenced around your goal, products and upcoming dates. |
| Competitor Monitor | Track competitor social media activity and engagement |
| Content Pillar Builder | Define 4-6 content pillars with rationale, content types, and example topics for each. Build a sustainable content strategy. |
| Hashtag Optimizer | Optimize hashtags for a specific post. Analyzes your caption content and generates perfectly matched hashtags grouped by reach tier. |
| Hashtag Researcher | Find trending and relevant hashtags for your niche. Get 30+ hashtags grouped by reach tier, avoid banned tags, and receive ready-to-use combinations for different content types. |
| Social Post Scheduler | Schedule and publish posts across multiple social media platforms |
SEO
| Template | What it means |
|---|---|
| Content Gap Analyzer | Identify content opportunities by analyzing what competitors rank for that you don't. |
| Keyword Researcher | Find high-opportunity keywords for your niche with search volume, difficulty, and content suggestions. |
| Meta Tag Generator | Generate optimized title tags and meta descriptions for your pages with keyword integration. |
| SEO Audit Runner | Comprehensive technical SEO audit of your website with prioritized fix recommendations. |
| SEO Performance Report | Generate comprehensive SEO performance reports with keyword rankings, backlinks, and improvement recommendations. |
Content & SEO
| Template | What it means |
|---|---|
| Content Generator | AI-powered blog and social media content generation |
| Keyword Rank Tracker | Monitor your SEO keyword rankings across search engines |
| SEO Audit Runner | Automated technical SEO audits for your website |
Analyze
| Template | What it means |
|---|---|
| Competitor Tracking Report | Regular updates on competitor activity, new content, and performance changes. |
| Content Improvement Suggester | AI-powered suggestions to improve your content based on performance data and industry best practices. |
| Content Performance Analyzer | Deep analysis of your content performance. Identify what's working, what's not, and why. |
| Social Media Analytics Report | Comprehensive social media analytics report across all platforms with insights and recommendations. |
| Weekly Performance Report | Automated weekly summary of your social media performance across all platforms with insights and recommendations. |
Reporting
| Template | What it means |
|---|---|
| Alert System | Get notified when metrics cross defined thresholds |
| Weekly Report Generator | Aggregate metrics into comprehensive weekly reports |
Data Enrichment
| Template | What it means |
|---|---|
| Brand Discovery | Automatically discover brand information from a website including colors, social profiles, tone of voice, competitors, and products. AI-powered analysis extracts everything needed for your brand profile. |
| Data Sync | Sync data between platforms and spreadsheets automatically |
| Lead Enrichment | Enrich lead data with company and contact information |
Lead Generation
| Template | What it means |
|---|---|
| Email Finder | Find professional email addresses for company domains |
Custom
| Template | What it means |
|---|---|
| AI History Import | Internal: distills an imported chat-AI history into brand and user learning context |
| LinkedIn Lead Scraper | Extract leads from LinkedIn search results with detailed profile information |
Choosing one
Most brands need very few of these. The useful order is roughly the order of the groups: understand the brand, decide what to say, make it, publish it, then measure it.
| If you want to | Start with |
|---|---|
| Build the brand's profile from scratch | Brand discovery, then the social profile analyzer for voice. |
| Decide what to post over a month | The content calendar, which proposes a month at a time you can edit before anything is written. |
| Write one thing now | Single post for a single image and caption, carousel for a multi-slide piece, video script for a reel. |
| Keep a schedule running | A publishing automation on a schedule, with approvals on if you want to review before anything goes out. |
| See whether it is working | The analytics and reporting automations, which read back from the connected accounts. |
Worth knowing
If nothing here fits, Request a custom automation sends the idea to the Sparkia team rather than leaving you to force an existing template into the shape you need.
Credit costs differ per automation, and an automation that produces images charges for those separately when you approve them.
You can only have one automation running at a time. Anything else you start waits its turn rather than failing, and starts on its own when the current run finishes.
Pausing applies to a schedule, not to the automation. A paused automation still runs the moment someone presses Run now.